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Hyundai IT Adopts Tvia TrueView LCD-TV Design Solutions
Turnkey LCD-TV Designs Based on Tvia TrueView 5725 Processor
Result in Faster time to Market and Lower Costs for Hyundai

  SANTA CLARA, CALIFORNIA - July 19, 2006 - Tvia, Inc. (NASDAQ SmallCap: TVIA), a leading provider of digital display processors for advanced flat-panel TVs, broadcast digital DVRs, consumer displays, and monitor products, today announced that Hyundai IT has adopted Tvia's TrueView turnkey LCD-TV design for a new line of competitively-priced LCD-TV display products.
 
Tvia's TrueView digital display processors are used by the world's leading broadcast and consumer electronics companies. Hyundai IT, Ltd., a publicly-listed company within the Hyundai group, is one of the world's leading manufacturers of a full line of state-of-the-art digital display products, including PC monitors, PDP-TVs and LCD-TVs.
 
"Hyundai IT selected Tvia's LCD-TV turnkey solution based on the TrueView 5725 processor for our newest line of LX series 20 inch analog LCD-TV display products," said Peter Kim, General Manager, Advanced Projects Team of Hyundai IT Corporation. "Our decision to use Tvia's design and products was based on Tvia's ability to provide a true complete package of fully developed, high-quality products along with world-class LCD-TV design and support services. The support we received from Tvia's TV Design Center was simply outstanding. Tvia's ability to design and manage a full range of turnkey products and designs allowed us to provide our most demanding customers with a high-quality product, very competitively priced, and delivered in an extremely short period of time." Said Mr. Kim.
 
"We are proud to call Hyundai IT a customer and to be its partner in producing competitively priced, high-quality, finished LCD-TVs," said Eli Porat, CEO of Tvia Inc. "Hyundai IT was able to leverage Tvia's skills and resources through Tvia's leading independent TV design center, saving it time and cost in development and manufacturing. At the same time, Tvia and Hyundai shared the same unwavering commitment to excellence in TV design, picture quality and price performance."
 
Mr. Porat continued: "The flat-panel TV market is advancing rapidly. Tvia's TV design center, combined with a full line of digital display processors, enables the world's leading TV manufacturers to provide state-of-the-art technology and TV designs at a significantly lower cost, higher picture quality, and the shortest time to market available in the industry."
 
About Tvia:
  Tvia, Inc. is a fabless semiconductor company which designs and develops an extensive line of flexible, high-quality digital display processors for digital LCD, PDP, HD, SD, and progressive-scan TVs, as well as other broadcast and consumer display products. Tvia owns and operates the world's leading independent TV design center providing manufacturers with proven TV system designs, allowing manufacturers to produce and manufacture the highest quality flat-panel television at a significantly lower cost with the shortest time to market. The combination of Tvia's TrueView display processors and leading TV system designs gives Tvia's manufacturing customers the advantage for building the most cost-effective, highest quality display solutions on the market. More information about Tvia is available at
www.tvia.com.
 
 About Hyundai IT, Ltd.: Originally part of the Hyundai Electronics Group, Hyundai IT was established as an independent company in August 2000 and has gained an outstanding reputation as a manufacturer and supplier of the highest quality PC monitors, plasma display televisions and LCD televisions for markets worldwide. Building on the tremendous brand recognition of the Hyundai name, Hyundai IT has focused on its core vision to become the world's best visual IA company, becoming one of the top two display product companies listed on the Korean KOSDAQ exchange, and one of the largest worldwide. More information about Hyundai IT is available at www.hyundaiq.com.